Federal contracting can be a very crowded market. Your marketing dollar can either be viewed as an investment or an expense. Where and how your firm decides to promote your products and services can be the singular reason for success or failure. It really is that important!​

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Positioning starts with a product...a piece of merchandise, a service, a company, and institution or even a person...but positioning is not what you do to a product...it is what you do to the mind of the prospect.  

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1. Do your customers see you as a product leader advancing on the bleeding edge of the technological frontier?

2. Do your customers see you as a highly reliable and operationally excellent company?

3. Do your customers require you to be highly responsive to their individual needs...providing a level or customer intimacy?

 

        Can your company provide all three in equal amounts?  Would your federal customers say the same?

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Brands need to be carefully managed so that its equity does not depreciate. This requires maintaining or improving brand awareness, perceived quality and functionality, and positive associations. Recognition as a preferred federal contractor requires continuous investment in research, skillful advertising, and excellent customer advocacy through past performance. How are you currently managing your brand today?

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The Networx Group helps organizations connect the central idea about their offerings to their target agencies. By leveraging customer insights gleaned from testimonials and CPARS ratings, we can help your further communicate your capabilities and successes to prospects. Contact TNG to find out how we can help.

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